The quick answer is that a church capital campaign is not the best tool for obtaining financial support from the community. The reason being that the campaign is strongly based on a Kingdom need and God’s provision to meet that need through His people; an approach that will find little traction with most folks outside your church and faith.

Getting support from the community takes a somewhat different approach, and is much more like a grant writing effort than a capital campaign. The similarity to a campaign  is you will be creating a case for support. This case for support, however, will focus on the ministry of the church and its measurable impact in the community. It will also be much more extensive, objectively detailing what you do and giving a qualitative analysis of how you have impacted the lives of those you have ministered to, and the impact the community

Essentially, you need to tell the story of what you do and how those programs and ministries are improving or serving the community as a whole. You need to make the case and explain what effect the donation you are seeking will make in the community.

It will also be helpful to research your community, find which businesses give to local charity and religious organizations. Also, you can research if there are any local donors or foundations that support programs in the community. These two sources would be the best place to begin looking for financial support for your church, outside it’s four walls.

The bottom line is your ministry, in order to get funded by grants, must have three key ingredients and follow the golden rule if are to stand any chance for grant funding. In simple terms, the three key ingredients are: you need to have something worth writing about; you need to write about it well; and, you need to write to the right people.

Once you have these three key ingredients, you then need to follow the golden rule for grants: “He with the gold, rules.” This means that you must follow the grant maker guidelines to the the letter, unless you want your proposal to end up in the trash can. Yes, I said the trash can. Over 80% of requests received by foundations are immediately rejected, largely due to not following the rules. and this is true regardless of how deserving of funding your ministry may be. You see, some faith-based foundations receive dozens or hundreds of requests per day. Grant makers don’t have the time or the manpower to try to piece together your request – you follow their format and process or your request does not even get considered.

When applying for a church grant, you must be able to demonstrate the value proposition. You do this by quantifying what you have done, what the effects were, and how the money you are requesting will produce more results. Grant makers like to fund success, not just good ideas. This requires many ministries to take the time to measure and quantify their programs so they have something worth writing about. Once you have something that you can document as being worth funding, you then need to make the grant request. You need to submit according to each foundation’s guidelines, and you need to write it well; get professional help if necessary. Who you submit to is also very important. Just because a foundation makes faith-friendly grants does not mean that they want to fund everything just because it is faith related. Many grant makers fund only specific types of programs, so you should to apply to those that fund the type of programs and ministries like yours.

If your church is looking for grants for ministry, stay tuned for Part II of this post which will share where to find the vast majority of the funding that goes to houses of faith and ministries. Hint: Its not from grant making foundations or the government. In Q1 of 2008 we also will be announcing where you can get a directory of over 1,000 foundations who openly accept proposals from Christian churches and agencies.


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